It’s not a secret that I have a slight obsession with male models and underwear. Near-naked men with sculpted abs, firm butts and packing bulge full briefs, what’s not to love? And according to my blog stats, you little pervs are as filthy as I am because any time I write about such matter my readership goes up. – The thirst is real!
On Wednesday, I headed over to Chelsea to celebrate 2xist’s 25-year anniversary. The brand once known as an underwear company has evolved into a lifestyle brand – because it is not just about the bulge – with sweatpants, sweatshirts, bags, even more introducing its first women’s collection that night. I didn’t see that coming.
Backstage, sporting deep V-Neck and silver-ish hair I found Creative Director Jason Scarlatti hanging out with the stars of the show: Andre Ziehe, Parker Gregory and my favorite ANTM contestant Nyle DiMarco, among others. We talked about the collection, boys and of course, underwear.
Where did you find inspiration for this collection?
I took inspiration from the man, our customer. Thinking about his lifestyle: what is he doing? Where is he going? He wants to go to the gym, but he also wants to look good. We have fabrications that support these activities while making him feel sexy. You’ll see a fabric story, different colors and patterns that support this lifestyle. We are launching a women’s collection because we already established who he is, and she’s his counterpart. The two married nicely.
What do you think is your biggest accomplishment since you started working with the brand?
I’ve been here for 11 years, we were just an underwear brand and the fact that we are now a lifestyle brand and it keeps growing, that’s what I’m so proud of. We are no longer just an underwear destination we are a lifestyle destination.
Do you have an embarrassing story as an underwear designer? I’m guessing it gets hard sometimes (I’m talking about the job, not the male models junk).
– Laughs- One time I was at a restaurant and the waiter somehow knew I was the designer for 2xist. He went on to show me his underwear band so I could see he was wearing 2xist. He showed me, but the thing was the underwear was inside out. – Oh no. Tha’s hilarious! Underwear 101 gents, always make sure you are wearing your undies on the right side.
What would someone find if they went through your underwear drawer?
They will find a gazillion pairs of 2xist in every shape, size, and color. I just love and wear everything. Most men wear only briefs or trunks, but I’m an equal opportunist. Men should try on different styles because you never know what’s going to suit your body.
What’s the most exciting thing or trend happening in men’s underwear right now?
Diversity and new fabrications. We are launching two specifics lines. For example, we are doing two different meshes. The mesh is extremely sexy. However, it could be perceived as vulgar or naughty. But we interpret it very beautifully. – Oh yeah, they did, no censorship at all. We also use cotton-spandex; almost tennis-y feeling and looking with microfiber which is more performance.
Photos by Ruben Tomas
Not just a pretty face