For a while, my Instagram feed has been flooded with FOMO-inducing, eye-popping images featuring colorful and thoughtfully curated temporary art installations… But why or how?
Well, it all started in 2015 when Refinery29 celebrated its 10th anniversary with 29Rooms – an interactive art installation filled with social media-friendly photo ops. Which led to the pop-up museum phenomenon.
Since then, these immersive, fun, photo-friendly installations keep popping up left and right. From the Museum of Ice Cream to The Egg House – with people lining up to see and be seen at these Instagram-ready attractions.
This thing is so on trend that even brands are creating temporary spaces to promote their latest products. Like last year’s Perrier Flavor Studio, an interactive experience with Perrier flavors featuring a bubble pit – How could I forget that. And just this past summer, VitaCoco launched the new Vita Coco Sparkling collection with an experiential pop-up in New York, and of course, I was there!
Well, it was just a matter of time for Dallasites to jump on that wagon… First came Sweet Tooth Hotel in Victory Park, then Psychedelic Robot in Uptown and now, Eyes Cream Wasted in the Design District.
Created by Brigid Calloway of the Plano-based alcohol-infused dessert company Ice Cream Wasted, inspired by her desire to expand on her concept and having a team led to the latest selfie galore space. In collaboration with Dallas creatives Candice Anderson, Alexana Segura, Shamar Willis, Rich Mendoza, and Rick Gantley, and the Design District art gallery and event space IQ Haus.
What can you expect? For instance, pastel-colored rooms with furniture and appliances in the same hues, a purple jail, a pink-and-green basketball court, a deconstructed lab, and even a secret XXX room filled with pornography and dildos – that was my favorite!
You can visit Eyes Cream Wasted now through November 24th. Tickets are $25 you can buy online, but walk-ins are accepted too.
Are you going to check out this pop art ice cream experience? Leave the best photo from your visit in the comments section.
Photos Chel Wardell
Not just a pretty face