It’s not a secret I’m an underwear addict/connoisseur therefore, I was beyond excited to attend the 2(x)ist SS2014 Runway Show in New York last week.
2(x)ist has been in the market for more than 20 years and it’s one of those underwear brands every man must have. The fabrics, the cut and style fit the anatomy of the male body perfectly!
For next season, Creative Director Jason Scarlatti –with whom I talked backstage before the show, takes architecture as inspiration for the collection. The different silhouettes served as canvas for dynamic linear designs, fresh and abstract patterns and even chevron panels on the side. All of these elements – without forgetting their signature pop of color – came together and showed a collection that is fun and minimalistic yet modern and active, excellent for the contemporary man.
His favorite design and mine too, the ‘Pro’ line; basic and clean featuring the waistband hidden on the inside, is poles apart from previous designs. As far as what we can expect from the brand in the future, he said: “We are open to anything, even collaborating with sport stars or celebrities, but for now, our models and fans are celebrities in our hearts”. Among the models walking down the runway were Andre Ziehe, Antonio Guzzo and Emmett Pugh.
Altogether, 2(x)ist put on a fantastic show and presented a great collection. Honestly can’t wait to put my hands on some of the pieces. Summer hurry up!
Not just a pretty face